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Linguaggi e strategie dell’advertising

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Course Content

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Lezione 1 - Definizione di pubblicità e brand
Lezione 2 - Storia e teorie per tappe e personaggi
Lezione 3 – Linguaggi ed emozioni
Lezione 4 – Processo, chiavi comunicative e adv sociale
Lezione 5 - La percezione visiva di forme e colori
Esercitazioni individuali
Chiusura del corso
Lesson Content
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