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Fondamenti di Marketing

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Course Content

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LEZIONE 1 – Introduzione al corso e concetti di base
LEZIONE 2 – Dal marketing tradizionale al marketing contemporaneo
LEZIONE 3 – I numeri e le evoluzioni del marketing: dal marketing 1.0 al marketing 4.0
LEZIONE 4 – Le sfide del marketing contemporaneo: dal marketing 4.0 al marketing 5.0
LEZIONE 5 – Il marketing analitico (settore e offerta-produzione)
LEZIONE 6 – Il marketing analitico (offerta: vendite, distribuzione e comunicazione)
LEZIONE 7 – Il marketing analitico (concorrenza e domanda)
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